Beef Industry Leaders to Hold Satellite Town Hall Meeting At National Convention in Phoenix

DENVER (January 14, 2004) - Leaders from the Cattlemen's Beef Promotion and Research Board (CBB) and the National Cattlemen's Beef Association (NCBA) will hold a Satellite Town Hall Meeting on Wednesday, Jan. 28, from 5:30 to 7 p.m. Mountain Time (7:30 to 9 p.m. Eastern Time).  The broadcast will originate from the Welcome Reception of the NCBA Trade Show and is being conducted in conjunction with the Cattle Industry Annual Convention and
Trade Show in Phoenix, Jan. 28-31, 2004.

Max Armstrong, host of U.S. Farm Report, will moderate the 90-minute Satellite Town Hall Meeting that will air live on RFD-TV.  Beef and cattle producers from around the nation can call into a telephone number provided on screen to ask questions of and provide input to beef industry leaders. CBB Chairman Andy Tucker, a producer from Rockledge, Fla., and CBB Chief Operating Office Monte Reese, will answer questions regarding beef checkoff-funded programs, the checkoff's role in responding to the recent
BSE case and litigation challenging the existence of the checkoff program. NCBA President-Elect Jan Lyons, a producer from Manhattan, Ks., and Chief Operating Officer Terry Stokes will field questions on NCBA policy and membership issues, including country of origin labeling, animal I.D., and complying with new USDA regulations imposed following the single case of BSE
found in Washington state.  McDonald's Corporation is sponsoring the NCBA portion of the broadcast, and beef checkoff dollars are paying for the Beef Board portion of the program.

Cattlemen from around the country may view the live broadcast on the RFD-TV agricultural channel available on:

Dish Network Channel 9409
Direct TV Channel 379 - Multi-Satellite System Required
MediaCom Cable Systems - Check Local Listings
NCTC Cable Providers - Check Local Listings

A tape of the show will be rebroadcast on the RFD-TV channel on Thursday, Jan. 29 at 7:30 a.m. Eastern Time, on Saturday, Jan. 31 at 4 p.m. Eastern Time, and on Monday, Feb. 2 at 8 p.m. Eastern Time.