Beef Industry Teams Up
to Fight World Hunger
by Kindra Gordon for Angus Productions Inc.
NASHVILLE, Tenn. (Feb. 1, 2012) — Elanco Animal Health and Heifer International announced a new initiative Feb. 1 to work toward ending world hunger. The announcement, which has the potential to raise $20,000 to fight hunger, was made in conjunction with the 2012 Cattle Industry Convention in Nashville, Tenn.
Beef producers attending the convention in Nashville and throughout the nation can support Elanco’s donation of up to $20,000 to Heifer International by simply visiting www.heifer.org/Elancopartnership. Elanco will donate $1 to Heifer International for every unique visit to this landing page through March 2012.
“This is a great opportunity for producers to make a difference with a single click,” says Ted McKinney, Elanco director of public affairs. “The ultimate goal is to further Heifer International’s impact and celebrate the role beef producers play in working toward a world without hunger through the use of production-efficiency technologies.”
Referencing the expanding global population, McKinney also pointed out, “Let us never forget that in 40 years we have to double food production; so the need is great.”
Heifer International was established in 1944 with the mission of providing livestock and environmentally sound agricultural training to improve the lives of individuals and families around the world who struggle for reliable sources of food and income.
The organization is currently working in 40 countries, including the United States, to help families and communities become more self-reliant.
Marlene New, director for Heifer International’s corporate and foundation relations, explains that individuals who receive an animal and training through Heifer International are then under contract to provide the first offspring of that animal to another family in their community.
“It’s incredibly empowering," she explained. "Rather than this being charity, they become a donor themselves.”
New explained that the success of Heifer International has come from partnerships such as the current effort underway with Elanco and America’s beef producers. She concludes, “There’s an African saying, ‘If you want to go fast, you go alone. If you want to go far, you work with others."
Since 2008, Elanco and Heifer International have worked together to help provide a better life ― for animals and people. The partnership has already helped more than 6,500 families and is on its way to fulfilling the commitment of helping 100,000 families globally. In recent years, Elanco and Heifer International have focused their efforts in the Lampung province in Indonesia, the Copperbelt in Zambia and the Hebei province in China.
To help with the campaign to raise $20,000 for global hunger, simply click here: www.heifer.org/Elancopartnership. Elanco will donate $1 to Heifer International for every unique visit to this landing page through March 2012.
-----------------------------
Editor’s Note: The above article was written under contract or by staff of Angus Productions Inc. (API). It may not be reprinted without express permission of API. To request reprint permision, contact the editor at 816-383-5200.
www.4cattlemen.com is an event coverage site provided by the editorial team at Angus Productions Inc. (API), publisher of the Angus Journal, the Angus Beef Bulletin, the Angus Beef Bulletin EXTRA and the Angus e-List. For questions about this site, to submit an article for our consideration, or to report a broken link, contact the editor at 816-383-5200; 3201 Frederick Ave., Saint Joseph, MO 64506.
API claims copyright to this web site as presented. We welcome educational venues and cattlemen to link to this site as a service to their audience.