Producer Support of the Beef Checkoff Remains High, Survey Shows
News release by Cattlemen's Beef Board
TAMPA, Fla. (Feb. 7, 2013) — Support for the beef checkoff remains high, according to a recent
survey of beef and dairy producers nationwide. Support, at 76%,
is unchanged since January 2012 and is at a historic high.
The nationwide survey of 1,200 beef and dairy producers conducted by
the independent firm Aspen Media & Market Research in late December
2012 and early January 2013 found an overwhelming majority of beef and
dairy producers continue to say their beef checkoff has value for them
in many ways.
- Eight out of 10 producers say the beef checkoff has helped to contribute to a positive trend in beef demand.
- Seven out of 10 producers say the beef checkoff contributes to
the profitability of their operations, is there for them in a crisis and
represents their interests.
- Seven out of 10 beef producers believe the checkoff is well-managed.
“Support for the checkoff remains high,” says Joint Producer Communications Working Group (JPCWG) Chair and a producer from Keldron, S.D., Danni Beer. “Interestingly, the survey shows that about one-third of producers don’t consider themselves informed about the checkoff. With the fairly significant reduction in the producer communications budget for FY2013, the working group will be exploring fresh, innovative and efficient ways to communicate with producers about their checkoff and the work the program does for them so we can improve those numbers."
A copy of the research report is available at Survey Topline.
For more information about your beef checkoff investment, go to MyBeefCheckoff.com.
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Editor’s Note: This article is adapted from a news release by the CBB. For more information and the original release, visit www.beefboard.org.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50¢ on the dollar and forward the other 50¢ per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.