2006 Cattle Industry Annual Convention & Trade Show

2005 Cattle Industry Annual Convention & Trade Show

Note: All committee and subcommittee meetings are at the Colorado Convention Center.

Friday, February 3

NCBA Policy Committee and Subcommittee meetings and Joint Committee and Subcommittee meetings are open to all registered attendees of the convention. The following list contains an overview of the discussion that will take place, along with the time and location of the meeting. Committee chairmen and vice chairmen are also listed.

Joint Industry & Producer Services Group
Group meeting | Producer Education | Producer Communications | NCBA Membership

ALL COMMITTEE MEMBERS MEETING
8:15 a.m. – 9:30 a.m., Lecture Hall
Committees and their members are the backbone of the development of policies and programs. This session will provide committee members with the opportunity to hear National Cattlemen’s Beef Association (NCBA) and Cattlemen’s Beef Promotion and Research Board (CBB) leadership give them their charge with special emphasis on the proposed new industry long-range plan.

JOINT GLOBAL CONSUMER MARKETING GROUP

Joint Global Consumer Marketing Group
9:45 a.m. – 11:15 a.m., Ballroom 4
The group will convene to hear program issues updates from all the joint marketing committees. Following the group meeting, the individual joint committees will convene. Chairman: Lisa Hefner; Vice Chairman: Jay O’Brien

Joint Advertising Committee
11:45 a.m. – 2:30 p.m., Room 603
An update on 2006 advertising plans will be followed by discussion related to 2007 planning. The committee will set priorities that will serve as the basis for 2007 checkoff advertising. Chair: John Dudley; Vice Chairwoman: Glenda Flora

Joint Retail Committee
11:45 a.m. – 4 p.m., Room 702
The committee will discuss 2006 retail priorities and key initiatives. Listen to a status update on the 2006 Retail Authorization Request and highlights of the final results of the 2005 Summer Grilling Promotion. In addition to the key account manager presentations, the committee will introduce a discussion on key account manager staffing and focus. Chairwoman: Virginia Coelho; Vice Chairman: Don Stewart

Joint Foodservice Committee
11:45 a.m. – 4:30 p.m., Room 708
Keeping beef king on the menu and safe on the plate are priorities of this committee. Targeting industry trendsetters and high-volume chains has resulted in the successful launch of the flat-iron steak, ranch steak and petite tender in foodservice. Hear a report on the number of pounds sold in the channel and develop priorities for the coming year. Chairwoman: Laurie Bryant; Vice Chairman: Brian Healey

Joint International Markets Committee
11:45 a.m. – 5 p.m., Ballroom 1
Get the latest update on recent trade negotiations in the World Trade Organization (WTO), efforts to get U.S. beef into the European Union (EU) and what future agreements such as a free trade agreement (FTA) with South Korea will mean for U.S. cattlemen. The U.S. Meat Export Federation (USMEF) will discuss programs overseas to regain market share for U.S. beef and beef products. Chairman: Ed Blair; Vice Chairman: Dan Dierschke

Joint New Product & Culinary Initiatives Committee
11:45 a.m. – 6 p.m., Room 601
This committee sets strategies for the checkoff-funded New Product and Culinary Center (R&D Ranch®) programs and also houses the National Beef Cook-Off® program. Participants will discuss program priorities and key initiatives for 2006 and hear the latest on exciting new beef concepts and culinary trends. Chairwoman: Hope Huffman; Vice Chairman: Tom Hotz

Joint Veal Committee
11:45 a.m. – 6 p.m., Room 710
This committee, consisting of veal producers and packer/processor partners, will review new veal initiatives for fiscal year (FY) 2006, study new recommendations for foodservice advertising and public relations, and receive state beef council program updates. Chairman: Mike Mosner; Vice Chairman: Bill Ehrke

JOINT RESEARCH & KNOWLEDGE
MANAGEMENT GROUP

Joint Human Nutrition Research Committee
9:45 a.m. – 1 p.m., Room 104
The committee will consider Dietary Guidelines 2010 and research opportunities needed to communicate beef’s nutritional benefits as it discusses 2006 research priorities. The discussion will begin with the NCBA Nutrition Research Discovery Symposium conducted in conjunction with the convention Thursday, Feb. 2, from 3 p.m. to 6 p.m. Chairman: Greg Hilgeman; Vice Chairwoman: Becky Walth

NCBA Beef Production Research Committee
9:45 a.m. – 1 p.m., Room 201
The committee will discuss the priorities key to the production sector, as well as the latest research and application of technology. Chairwoman: Connee Quinn; Vice Chairman: Barry Dunn

Joint Beef Safety Committee
9:45 a.m. – 1:30 p.m., Room 102
The committee will discuss research priorities for FY 2007 and hear results from recently completed beef safety research studies. Topics to be covered include pathogen science, bovine spongiform encephalopathy (BSE), the Beef Industry Food Safety Council and dissemination and educational initiatives. Chairman: Mike Engler; Vice Chairman: Duane Theuninck

Joint Product Enhancement Committee
10 a.m. – 1 p.m., Room 103
The committee will focus on research priorities for the upcoming fiscal year and review ongoing projects related to quality and yield prediction, muscle profiling and genomics. Chairman: Bill Rishel; Vice Chairman: Glen Dolezal

Joint Nutrition & Health and Joint Human Nutrition Research committees
11:15 a.m. – 12:30 p.m., Room 104
In this combined session, the committees will review the current nutrition environment outlook, including key factors and issues affecting the beef industry in the next five years. The committees will also discuss nutrition research and communications strategies the beef industry is developing to enhance and promote beef’s health benefits, particularly in preparation for the 2010 Dietary Guidelines for Americans.

Joint Research & Knowledge Management Group
2 p.m. – 4 p.m., Rooms 110/112
This meeting will be the venue for initiating the FY 2007 research planning process for beef safety, market research, product enhancement and human nutrition research. Chairman: Roger West; Vice Chairman: Keith Hansen

JOINT INDUSTRY & PRODUCER SERVICES GROUP

Joint Industry & Producer Services Group
9:45 a.m. – 10:45 a.m., Room 106
Attend the group meeting to get program updates and committee reports on activities in membership, producer communications and producer education. Your participation is encouraged to improve and enhance coordination and collaboration among the committees and councils within this group. Chairman: Myron Williams; Vice Chairman: Jim Little

Joint Producer Education Committee
11 a.m. – 4 p.m., Rooms 210/212
The committee will discuss producer education activities, including Quality Assurance (QA) initiatives, Integrated Resource Management (IRM) projects, The Cattle Learning Center, and Cattlemen’s College®. It will also identify and establish priorities for future plans. Chairman: Carl Crabtree; Vice Chairman: Roger West

Joint Producer Communications Committee
11 a.m. – 6 p.m., Room 108
The committee will begin mapping a FY 2007 strategy to communicate the efforts and results of the beef checkoff program to the producers who invest in them. Tactical areas of discussion encompass paid media, trade media, the Beefmobile, state beef council services, CBB communications, producer outreach and more. Chairman: Sugie Sartwelle; Vice Chairman: Richard Nielson

NCBA Membership Committee
1:30 p.m. – 5:30 p.m., Room 201
This committee provides opportunity for members and state and breed affiliates to come together to develop strategies for enhancing revenue development, give direction on existing services and provide input on future programs for state organizations and members. Chairman: R.J. Jolly; Vice Chairman: Terry Slaten

JOINT PUBLIC OPINION & ISSUES
MANAGEMENT GROUP

Joint Public Opinion & Issues Management Group
9:45 a.m. – 11 a.m., Rooms 110/112
The group will discuss beef safety and nutrition issues, consumer friendly public relations programs and key priorities for FY 2006. Chairman: Mike Vache; Vice Chairman: Ken Stielow

Joint Public Opinion & Issues Management Subcommittees
11:15 a.m. – 12:15 p.m., Rooms 110/112

Joint Nutrition & Health and Joint Human Nutrition Research Committees
11:15 a.m. – 12:30 p.m., Room 104
In this combined session, the committees will review the current nutrition environment outlook, including key factors and issues affecting the beef industry in the next five years. The committees will also discuss nutrition research and communications strategies the beef industry is developing to enhance and promote beef’s health benefits, particularly in preparation for the 2010 Dietary Guidelines for Americans.

Joint Food & Nutrition Issues Subcommittee
1 p.m. – 4 p.m., Room 105
Chairman: Daniel Smith; Vice Chairman: Terry Handke

Joint Health Professional Influencers Subcommittee
1 p.m. – 4 p.m., Room 101
Chairman: Pat Blum; Vice Chairman: Leo Vermedahl

Joint Issues Management Subcommittee
1 p.m. – 4 p.m., Room 111
Chairman: Laurie Lickley; Vice Chairman: Charles Miller

Joint Public Relations Subcommittee
1 p.m. – 4 p.m., Room 109
Chairman: Andrew Murphy; Vice Chairman: Ann Bruntz

Joint Youth Education & Information Subcommittee
1 p.m. – 4 p.m., Room 107
Chairman: James Rhein; Vice Chairman: Wade Zimmerman

Joint Information Committee
4:30 p.m. – 6 p.m., Room 203
This committee includes the Joint Public Relations and the Joint Issues Management subcommittees. The committee will review priorities in public relations and issues management, hear updates on industry issues and crisis preparedness, and hear a report on the findings of recent research on perceptions of ground beef by adults, teens, children and dietitians. Chairman: Dave Bateman; Vice Chairman: Gary Sharp

Joint Nutrition & Health Committee
4:30 p.m. – 6 p.m., Room 207
The committee will discuss the latest updates and successes in the evolving nutrition environment and participate in setting the strategies for food policy, youth and health professional influencer outreach. Chairman: Mike Cline; Vice Chairman: David Dick

NCBA PUBLIC POLICY GROUP

NCBA Public Policy Group
Chairman: Paul Hitch; Vice Chairman: Andy Groseta

Joint Meeting of NCBA Federal Lands Committee and NCBA Property Rights & Environmental Management Committee
9:45 a.m. – 11:45 a.m., Rooms 704/706

NCBA Agriculture Policy Committee
9:45 a.m. – 1 p.m., Room 205
The committee will review the end of the first session of the 109th Congress and look at the results of the Federal Budget Reconciliation. It will also address NCBA’s priorities for the 2007 Farm Bill. Chairman: Ken Disselhorst; Vice Chairman: Ben Brophy

NCBA Cattle Health & Well-Being Committee
9:45 a.m. – 6 p.m., Room 605
The committee will discuss and develop policy regarding the USDA expanded BSE surveillance program, animal health-related issues with Canada, tuberculosis (TB) and brucellosis (Bang’s disease) situation reports, tick and related disease issues, and many more important topics. Chairman: Wayne Godwin; Vice Chairman: Dave Delaney

NCBA Property Rights & Environmental Management Committee
11:45 a.m. – 4 p.m., Rooms 704/706
The committee will consider important issues such as Endangered Species Act reform, property rights legislation, the future of conservation programs, efforts to regulate manure under superfund law, the Clean Air Act and the Clean Water Act. Chairman: Kevin Carstensen; Vice Chairman: Scott Jones

NCBA Federal Lands Committee
11:45 a.m. – 5 p.m., Room 607
The committee will consider issues affecting public lands ranchers, focusing on reform of the Endangered Species Act, both in legislation and regulation, as well as property rights, grazing costs and benefits, National Environmental Policy Act (NEPA) and other issues. Chairman: Keith Winter; Vice Chairman: Jeff Menges

Joint International Markets Committee
11:45 a.m. – 5 p.m., Ballroom 1
Get the latest update on recent trade negotiations in the WTO, efforts to get U.S. beef into the EU and what future agreements such as a free trade agreement (FTA) with South Korea will mean for U.S. cattlemen. USMEF will discuss programs overseas to regain market share for U.S. beef and beef products. Chairman: Ed Blair; Vice Chairman: Dan Dierschke

NCBA Tax & Credit Committee
2 p.m. – 5 p.m., Room 106
The committee will evaluate current policy and develop recommendations for future tax policy changes. It will share the latest developments in Congress and develop priorities for the coming year. Chairman: Ford Drummond; Vice Chairman: Arthur Uhl

NCBA Live Cattle Marketing Committee
2 p.m. – 5:30 p.m., Ballrooms 2/3
The committee will discuss topics including live-cattle marketing, the outlook for cattle markets and the status of USDA’s cattle marketing study. Chairman: Luke Lind; Co-Vice Chairman: Jeff Sparrowk; Co-Vice Chair: Jamie Willrett

NCBA Resolutions Committee
5 p.m. – 7:30 p.m., Room 712
Chairman: Sheri Spader; Vice Chairman: John Grande

Visit the Newsroom for API coverage of the committee and subcommittee meetings.

Editor’s Note: This material was compiled with permission by staff of Angus Productions Inc. (API), which claims copyright to the material as presented. It may not be published or distributed without the express permission of Angus Productions Inc. To request reprint permission and guidelines, contact Shauna Rose Hermel, editor, at (816) 383-5270 or shermel@angusjournal.com.

subscribe to Angus Journal, Angus Beef Bulletin, Angus e-List

welcome : schedule : newsroom : cattlemen's college :
general sessions : councils : committees/subcommittees :
award winners : trade show : ancw : archives