Cattlemen’s College

Sponsored by Pfizer Animal Health.

For API coverage of these events, go to the Newsroom.

Note: All sessions are at the Reno-Sparks Convention Center.

2008 marks the 15th anniversary of Cattlemen’s College® and it is designed to help producers assess their operations and identify ways to become more efficient while producing beef for today’s consumer. Topics for this year’s educational event are scheduled within three tracks: marketing (MA), production (PR) and resource management (RM). Strategies gleaned from the college will help producers begin “Charting Your Course.” As part of the Cattlemen’s College registration, participants will be treated to a luncheon featuring speaker Kevin Ochsner from 11:30 a.m. to 1:30 p.m. Registrants also will receive a ticket to the Cattle-Fax Outlook Session scheduled for Thursday morning.

Wednesday, Feb. 6
MORNING SESSIONS ROUND 1 – 7:30 a.m. – 9:15 a.m.

MA 101: Stair Steps to Profitability
A1-2 Rooms
Is the cattle cycle gone? What are the structural changes in the beef industry, particularly in the west? Cattle-Fax analysts will discuss the economic trends of the industry and how it can affect your bottom line. Speakers: Randy Blach, Duane Lenz, Mike Murphy, Tom Field and Todd Kalous of Cattle-Fax

PR 101: Beef Briefs: The Bottom Line on Reproduction
A12-13 Rooms
In this fast-paced session, hear about the latest research and technologies that affect beef cattle reproduction. Moderator: Patsy Houghton, Heartland Cattle Co.; Speakers: Rick Funston, University of Nebraska; Sandy Johnson, Kansas State University; Cliff Lamb, University of Minnesota; and Dave Patterson, University of Missouri

PR 102: Control, Manage & Treat What We Can’t Prevent
A5-6 Rooms
Veterinarians will provide management strategies for keeping your calves healthy and performing throughout the feeding process. Speakers: Mike Apley, Kansas State University; Mitch Blanding and Glenn Rogers, Pfizer Animal Health

RM 101: Developing a Team in the Workplace
A10-11 Rooms
Learn how to help transition employees from thinking of a business as “your” business to thinking of it as “our” business and get to a “we” attitude. Speakers: Jorge Estrada, Leadership Coaching International; and Isalas Delgado, Pfizer Animal Health

MORNING SESSIONS ROUND 2 – 9:30 a.m. – 11:15 a.m.

MA 102: Beef’s Steak in Foodservice
A12-13 Rooms
Hear the latest trends and what consumers want. Moderator: Tracey Erickson, Certified Angus Beef LLC (CAB); Speakers: Tim Hussman, Newport Meats; Rob Cannell, McDonalds Corp.; and Jane Gibson, NCBA

MA 103: Mechanics of QSAs, PVPs
A10-11 Rooms
Learn the ins and outs of complying with a QSA or PVP from cattlemen working with various programs from across the country. Speakers: Michael Smith, Harris Ranch; Tony Maddalena, California Rancher; and Jim Rogers, Wyoming Rancher

PR 103: Developing a Disease Control Plan For Your Ranch
A4 Room
Find out how to create a simple, easy disease control plan for your operation. Speakers: Dale Grotelueschen, Pfizer Animal Health; Dave Smith, University of Nebraska; Dan Givens, Auburn University; and Tom Hougen, Montana Rancher

PR 104: Feeding Trends with Ethanol Products
A1-2 Rooms
Learn more about rations, feed quality and consistency, and costs in this timely session from industry experts. Speakers: Greg Lardy, North Dakota State University; and Jim Mintert, Kansas State University

RM 102: What’s the Cost of Running a Cow Lately?
A5-6 Rooms
With changing input costs, weather conditions, land values and labor costs, come hear what the current figures are and how they influence your herd. Speakers: Stan Bevers, Texas A&M University; and Barry Dunn, Texas A&M University-Kingsville

RM 103: Estate Planning
A3 Room
Learn how to pass your operation on to the next generation in a seamless manner from this team of experts. Speakers: Joe Gulid and Wythe Willey, CATL-FUND

11:30 a.m. – 1:30 p.m.

Lunch featuring keynote speaker Kevin Ochsner
Sponsored by Pfizer Animal Health;

Beef entrée sponsored by Certified Angus Beef LLC
C1-4 Rooms
Kevin Ochsner is a senior business development manager for ABG, an Indianapolis-based training and business consulting firm, and a cattleman from Kersey, Colo. His daily focus and personal mission is to help people learn, think and make decisions that improve their individual and corporate performance. Kevin has worked with many of North America’s leading agribusinesses and organizations, such as John Deere, American Angus Association, American Red Angus Association, American Hereford Association and others.

AFTERNOON SESSIONS ROUND 3 – 1:45 p.m. – 3:30 p.m.

MA 201: Creating Value With Your Cattle
A1-2 Rooms
Opportunities are available for marketing your cattle — alliances, special auctions and natural programs, to name a few. Discuss with actual participants in these programs how to weigh the options and decide what program fits your operation. Moderator: Larry Corah, Certified Angus Beef LLC (CAB); Speakers: Mike John, MFA; Leslie Callahan, Crossroads Cattle Co. Ltd.; Bob Harrell, Harrell Hereford Ranch

PR 201: Low Stress Cattle Handling With Border Collies
A5-6 Rooms
Elvin Kopp, Alta., Canada, will talk about working cattle with these dogs in a low-stress manner. Speakers: Elvin Kopp, That’ll Do Ranch

PR 202: Market Cow and Bull Audit Results and Management Changes
A3 Room
Learn the results of the recent market cow and bull audit and what management changes may be needed from the industry. Speakers: Ron Gill and Don Hale, Texas A&M University

RM 201: Being the Good Steward
A4 Room
Natural Resources Conservation Services (NRCS) will lead the discussion on how to be a good steward and work with their agency to maintain and improve this valuable resource. Speakers: Dennis Thompson and Homer Sanchez, NRCS

RM 202: The Fine Art of Business Communications
A10-11 Rooms 
Are you communicating the messages you want with your family, employees and co-workers? Speaker: Greg Justice, Virginia Tech

Thursday, Feb. 7 – 7:30 a.m. – 9:15 a.m.

Cattle-Fax Annual Outlook Seminar
Hall 3 
Registrants of Cattlemen’s College will receive a complimentary ticket to the Cattle-Fax Outlook Seminar sponsored by Purina Mills, LLC and Pfizer Animal Health. The outlook session will feature highlights of 2007, during which drought, beef trade, ethanol production and volatile markets made the headlines. Speakers will discuss what’s in store for the industry in 2008, including the changing cattle cycle, industry trends, beef demand, export markets, global marketing, and the changing structure of the industry.

Visit the Newsroom for highlights of the Cattlemen’s College and Cattle-Fax Outlook Seminar.

Editor’s Note: This material was compiled with permission by staff of Angus Productions Inc. (API), which claims copyright to the material as presented. It may not be published or distributed without the express permission of API. To request reprint permission and guidelines, contact Shauna Rose Hermel, editor, at 816-383-5270 or


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